Do it Better.

06/01/12 Kristin

Creating something totally, completely, brand spanking new is sometimes, well… rocket science.

I don’t think that means we should quit working our tails off to create the best web app or website just because something similar has been done before. I do think it means, though, that we should not feel defeated because we’re working with ideas that existed before us.

We knew we were reinventing the wheel to some extent when Jumpchart was born. Fact: there are other website organization tools out there. Same thing with Staction and Paprika. But we felt we could do it better. We didn’t look at wheel reinvention as a negative. Instead, we recognized how important it is in the grand scheme of things. Versions are what get us to the best.

I mean think about it. Writers don’t publish an unfinished book. Architects don’t let tenants move in before the building is done. Hundreds of logos are sketched before a winner is chosen. There are steps to finishing a project, and many versions are created along the way.

Sixty years from now when we’re all old and wrinkly, there could be a revolutionized way of organizing website content that works for virtually everyone. And that’s great – it truly is.

All we hope is that Jumpchart somehow played a small part in its existence.

  1. Kristin says:

    Thanks Alice! Allowing yourself to work on something that already exists kind of relieves the stress of creating something brand new, don’t you think?

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