“Chris Rock says: ‘A lot of comedians have great jokes, and they’re like, ‘Why is this not working?’ It’s not working because the audience doesn’t understand the premise. If I set this premise up right, this joke will always work.’ The comics talk about ensuring the audience — so demanding, so easily distracted — is with them for every joke during the act. This doesn’t mean talking down or pandering. Rather, it’s good old-fashioned respect. I sometimes tell students that every design needs a welcome mat and a doorknob. The first helps a person realize, ‘Hey, this is for me.’ The second gives them a way into the design. Good design, like good comedy, is about surprise. But surprise can’t happen in a vacuum. It needs a context that establishes familiarity. If you respect your audience, you provide that context.’
http://observersroom.designobserver.com/oblog/post/seven-things-designers-can-learn-from-stand-up-comics/27038/