How do you perform when you know you’re supposed to fail?

Does it make you work harder, faster, longer? Or do you buckle under pressure?

You’re at a great risk of failure as a startup company, and learning to beat the odds is the number one thing you should come to terms with.

I won’t try and tell you how to beat the odds because honestly, I don’t know. I’m not sure anyone knows; every single situation is different. But I do know the motivation to do so is something that has to come from deep within you.

Knowing you’re expected to fail makes it easier if you actually do, but a hundred times more rewarding if you don’t. I’m not saying to be afraid of failure- lord knows we’re comfortable with quitting bad ideas when we know it’s time- but work your ass off up to that point.

Fight the odds, and if they win, buy them a beer.