I find it absolutely amazing that even after Apple has proven itself over and over and OVER again at being fantastic at what they do, there is doubt about this company being the ideal catalyst for “people being in love with their content.” I just don’t get it.

“Apple would prefer not to do this,” McQuivey continued. “But it just doesn’t have the leverage it once did. Apple can’t dictate terms or position itself as a digital savior.”

Read the entire Media Maverick story here.

If you manage to make it to the bottom of the article, you’ll be rewarded with this gem: “By pioneering (the apps), Apple is stuck doing what’s right for consumers.”

(head explodes…)