I’ll probably never get to eat at El Bulli, the restaurant many times over recognized as best in the world. For one it’s in Spain, for the other it’s closing soon; maybe to open again unrecognizably different. But it’s an amazing story I want to keep following.

“If you were trying to optimize the economic model, you’d change tons of things about it. But the brand is all of those things. These things that seem wasteful are, in fact, the things that are creating the experience. When you make it efficient, you make it like every other restaurant.” -Harvard Magazine

I can’t love this story enough. Determination, coincidence, joy, and application. But best of all, -a willingness to chase personal perfection fearlessly off of any cliff that gets in the way.