Good News. Apple Still Rocks.

08/27/08 Paste Interactive

If you’ve worked on Macs your whole life, you may have had a bumpy ride. But you stuck with it, because the positives outweighed the negatives. After Steve’s return, things have gotten much better. We’ve seen advances that are really amazing when you look back on them. The problem is that we rarely look back…

Like with most incremental things, you get used to them in doses. Abusive relationships, successful businesses, An unclean desk. They all happen slowly, and we become immune with the passing of time. If you listen to MBW, or read a lot of blogs, it’s clear that a lot of Mac fans have forgot to look back on just how far we’ve come.

If I could go back a few years and tell you that we would have a portable Mac that fit in a phone, a laptop that fits in an envelope, an OS that is so stable it almost never needs restarted. I could tell you about simply hitting the space bar to instantly preview files, getting 20GB of storage on .mac, wirelessly buying music, a small Mac that is connected to the largest library of music, and movies online that you could instantly purchase and begin watching right on your TV. It would blow your mind. I mean you might even have to sit down for a minute…

That giddy feeling you got on Christmas when you were 8 years old would wash over you. You would be elated. Once I calmed you down, I would feel obligated to tell you not everything was perfect. There are a few syncing issues, sometimes the phone is a bit slow, the OS has a weird translucent menu bar, and Apple is still obscenely secretive. You wouldn’t care a bit though. You would be foaming by this point.

Apple has made us so immune to advancements that we’ve allowed ourselves to be spoiled by it. We’ve become the Veruca Salt of this story, and it’s too bad. I’m not saying that things are perfect. They’re not. But things are better now than they’ve ever been, and I’d rather acknowledge that than sit and think about how I wish they were even better.