What’s great about apps like Twitter is how they allow conversations to spring up naturally. Chat applications require a certain amount of dedicated concentration. Twitter lets you answer when you have time. It’s a small thing, bit it’s powerful. We’ve been thinking a lot about productive workplace communication. Thinking about ways to let people get information out while still getting work done.

There’s a real gap we’re trying to fill. There are great chat apps that do a crap job of integrating to workflow. There are great management apps that do a crap job of focusing on communication.

We think there’s a sweet spot right in the middle… Not project management, – people management.