Paste Interactive is what happens with an agencies’ spare time. Entermotion Design Studio, who has been developing websites, creative marketing, and identities since 2001 has decided to use all of those spare cycles for good use. It’s like “Folding at home” for the 2.0 web design world.

• So why call it something different? It is something different… This is not client work to make someone else happy. this is work to make us happy. Just like 37signals.com, and countless others, we’re realizing the importance of tools. We see great potential in helping people in our industry. We would rather be friends than enemies.

• Why Paste? In short, it’s a cool name… Plus, what else would you do with a donkey (Entermotion’s logo) when you want to turn it into something different?

• Where do you see this heading? Don’t know really… We have about 4 apps planned right now. 2 of them are in progress. We’re excited about the potential of being our own clients, and excited to see where it takes us.