You can’t be a design agency trying to launch your own product without taking a nod from 37 Signals. We’re self professed 37s adaptees. We’ll proudly admit it.

We love their interface designs, and several of us sleep with “Getting Real” under our pillows. We’re devotees if you will.

We’ve taken what we consider the best parts of the 37s philosophy, and tried to jam it into our own beliefs. We expect most of our users will be Basecamp users, so we tried to make our interfaces familiar to them. In fact, our goal from the beginning was “if you’re a 37s user, you should be familiar with our apps” -It would be dumb to ignore the fact that they are industry standard. We want to fill those gaps.