As you already know, a lot goes into building a website. There’s the design, the programming, the implementation… but before all that comes the content. Getting the content wrong could mean quite a bit of backtracking later on, and I think we can all agree backtracking = evil. So while you’re busy not taking one step forward and two steps back, make sure you don’t forget perhaps the most important element of your copy- the thing that will get readers to do what you want them to do.

It’s a crucial (and largely underrated) part of writing website content: the call to action.

What’s the Point?
When users visit your site, they’re either looking for something specific (which is why you make your navigation incredibly user-friendly- so they can get in and get out.) or they’re interested in learning more about your company/product. Either way, what they don’t want is to reach the end of a page and think “Okay, what do I do now?” Keep Reading

When we avoid discussing failures, we deprive both ourselves and our colleagues of the lessons we’ve learned from them.

We think it’s important to be okay with failure- and make the most of it. But once you’ve accepted it, and it actually happens, shouldn’t your (for lack of a better word) self-therapy continue? If it was your own failure and no one else’s, you need to help your teammates avoid the same mistake.

No need to get all mushy, but it helps to talk about it. Keep Reading