Campaign Monitor says:

“Forget any legal mumbo jumbo – here is our definition of spam.

While the CAN-SPAM laws are a step in the right direction for classifying and reducing spam, we don’t feel they go far enough. Our definition of spam goes beyond the laws in most countries and encompasses what we believe to be true permission email marketing.

Spam is any email you send to someone who hasn’t given you their direct permission to contact them on the topic of the email.

But that’s not enough. Permission is a fuzzy word open to interpretation. Let’s get into some specific scenarios so it’s clear what does and doesn’t constitute permission.

Scenarios that DON’T equate to permission: Keep Reading