“One problem with approaching your work purely in terms of “getting more clients,” is that it means you will always have to get more clients. If you don’t work, you don’t have billable hours, so you don’t get paid. Time off will always feel like money down the drain. If you’re not careful, you’ll find yourself on a treadmill, unable to get off. Spend too long on the treadmill and you’ll risk burning yourself out. Keep Reading

Internally, we’ve been talking a lot about managing growth and getting more organized. We’re a small company, super small in the grand scheme. So the fact that both Jumpchart and Staction each grow a little every single day creates a new job description for each of us daily. When we started building web apps, we thought these things would be our job: Keep Reading

So you’ve finished it. Your web app is finally ready to send out into the world – your UI is beautiful and simple, your platform is powerful and flexible and you’ve already nailed down how you’re going to scale the thing when the users begin to overrun your current server setup. You throw the switch, the site is live and … no one is paying attention. So you post links on your Facebook page, your mySpace page and on your blog, you tweet about it repeatedly; and over the first month or so a few people sign up, but not that many, certainly not the server crushing tsunami you had envisioned. You’re faced with a tough question, How do you grow your customer base? How are you, the single developer or small company, with very limited marketing dollars going to raise awareness and build a following? Turns out, the answer to that question is a little more old fashioned than you might think, and it doesn’t cost a dime. Keep Reading