What Gives You the Right to Choose For Me?
Usually when you read an article about Steve Jobs, this Henry Ford quote is not far behind:
“If I had asked my customers what they wanted, they would have said a faster horse.”
It’s great. A few simple words sum up the perception we would like to believe about such an enigmatic man. But what an at-first-glance, shortsighted, and under-accurate approximation of the truth.
The quote initially summons the stereotype of an egomaniacal perfectionist who believes he knows better than the users themselves what they want. The old adage “The customer is always right” flies right out the nearest window. In fact, Ford isn’t even asking the customers- rather, he’s assuming he already knows the answer. Keep Reading