We used to call ourselves “motion designers.” People who flirted with a new type of design where things moved, videos played, and content was immersive.

I’m ashamed to say I wasted a lot of my formative years learning Actionscript, keyframe animating, and some BS catchphrase called R.I.A. design.

I bought the Macromedia pitch pretty wholeheartedly. While Zeldman was preaching standards, I was still obsessed with the idea that the internet would turn into something like an interactive television.

I still think it might, eventually, but we’re further away from that now than ever. I’m glad the industry caught its breath, and a dose of sanity about interface design, but I miss “motion design.” Keep Reading