Page Description Diagrams (PDD’s from now on) are not a new concept. But they’re pretty new to me. From what I’ve been able to source, the idea goes back to Dan Brown (Not the Davinci Code one).

My summary of the idea goes like this: when information architects, clients, account executives, and copy writers plan websites, they struggle to clearly denote the hierarchy that the marketing and architecture dictates without stepping on the designer’s toes. So they spend lots of time making interface wireframes that are either disposed of, or end up limiting the creativity of the design staff. Keep Reading