Posts Tagged ‘content’

Content is King (and yes, the crown does blend)

blendtec

The Blendtec videos were viewed over six million times within five days of their posting on YouTube and on Blendtec’s website. They’ve been viewed more than 100 million times since.

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Organizing Files for your Website Project

A website is made up of lots of files. Website planning is all about organizing those files into a coherent structure. When we first made Jumpchart, we wanted very badly to let people organize their files on a per-page basis.

That way there was no guessing where an image or PDF went when it was time to build. Page level attachments remove all the ambiguity. There is a downside to this organization, though. How do you find one file in the middle of a hundred pages? Hopefully you’ve put the file where it makes most sense, but memory only serves us so well…

In Jumpchart 5, we’re finally solving this problem. The all new Resources section will give you an aerial view of all the files used across an entire project, including their size. It will even show you the mockups you’ve attached, along with their approval status.

We’re hoping this quick way to see all your files at once will really speed up your workflow. It should also make it much easier to see where the largest files are if you’re managing your account limits.

Here’s one last tidbit about the Resources section: We’re caching queries and using Amazon for file storage, so it’s super fast. We’re really excited to have you give it a try when we launch.

Writing Toward a Mission. The Call to Action.

As you already know, a lot goes into building a website. There’s the design, the programming, the implementation… but before all that comes the content. Getting the content wrong could mean quite a bit of backtracking later on, and I think we can all agree backtracking = evil. So while you’re busy not taking one step forward and two steps back, make sure you don’t forget perhaps the most important element of your copy- the thing that will get readers to do what you want them to do.

It’s a crucial (and largely underrated) part of writing website content: the call to action.

What’s the Point?
When users visit your site, they’re either looking for something specific (which is why you make your navigation incredibly user-friendly- so they can get in and get out.) or they’re interested in learning more about your company/product. Either way, what they don’t want is to reach the end of a page and think “Okay, what do I do now?” Keep Reading

Design With Real Content.

Joe 08/03/10
Jumpchart

“Designer Luke Wroblewski argues that “using dummy content or fake information in the Web design process can result in products with unrealistic assumptions and potentially serious design flaws.” He also explains how these designs usually fail when real content is added.”

“‘Content precedes design. Design in the absence of content is not design, it’s decoration.’ – says web designer and author Jeffrey Zeldman.”

Lots more here

Paste Interactive is a small app studio that makes cool, smart tools to help next generation workers work better, simpler, and faster.
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