Posts Tagged ‘content planning’

Before You Plan Content, You Have to do This.

You’ve heard it here, you’ve heard it everywhere: content comes first. But that’s actually not entirely true. There’s something even more important that comes before content. It often gets lumped in with the content planning phase, but I think it’s important enough to have a blog article all its own.

Architecture.

You know, the real backbone of the site. This is actually my favorite part of planning a site (nerd alert, I know) because it forces me to really focus on what the site’s purpose is. Kicking off content creation for a project, I have a bunch of notes scribbled in my notebook: headline ideas, tone concepts, calls to action, or things the client has mentioned they want included. It starts to pile up on my desk, but before I pay attention to any of it, I put together the thing that will tie all that chicken scratch together.  Keep Reading

Content First Improves Site Design.

“When working with designers the content is often one of the last things the designer receives while building the site. Unfortunately, this is can cripple the designer’s ability to create a site that achieves the goals set. Design is supposed to compliment the content, not the other way around.” – Tyme White, CrazyEgg.com

Getting started the right way when you’re planning a website is crucial. Nobody likes to be behind before the starting gun even goes off. So why would you push pixels before you know what those pixels are gonna reinforce? Plus, getting your content laid out first is a great way to spend less time revising in the end. Who doesn’t want to be more efficient?

Read the whole article on why content should come first here.

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