Before You Plan Content, You Have to do This.
You’ve heard it here, you’ve heard it everywhere: content comes first. But that’s actually not entirely true. There’s something even more important that comes before content. It often gets lumped in with the content planning phase, but I think it’s important enough to have a blog article all its own.
You know, the real backbone of the site. This is actually my favorite part of planning a site (nerd alert, I know) because it forces me to really focus on what the site’s purpose is. Kicking off content creation for a project, I have a bunch of notes scribbled in my notebook: headline ideas, tone concepts, calls to action, or things the client has mentioned they want included. It starts to pile up on my desk, but before I pay attention to any of it, I put together the thing that will tie all that chicken scratch together. Keep Reading