“People don’t buy what you do; they buy why you do it. The goal is not to do business with anybody who needs what you have. The goal is to do business with people who believe what you believe.” – Simon Sinek via Bobulate

This is so true. I think it’s especially true for someone who really loves your app, and doesn’t know how they ever did without it. For example, lovers of Jumpchart have to appreciate simplicity, and organization. Lovers of Staction have to understand the importance of communication with a minimal amount of clicks, and want the ability to do things quickly. We create apps as extensions of ourselves, knowing (hoping?) that others like us will get a kick out of them, and find them really useful.

I semi-religiously read the NY Times online. it’s sometimes frustrating inside of a browser, but the writing is amazingly worth the effort. Even on the iPhone, it’s worth all the pinching to get at that great content.

I have never in a decade of post-college adulthood subscribed to a physical newspaper. I have subscribed to a few printed magazines (mostly as received gifts) but for more than a year have subscribed to none.

However I’m what I would consider a voracious consumer of content. I read blogs, books (both virtual and digital) listen to podcasts, and lots of audiobooks. So it’s not that I lack the wherewithal, or the desire to read a daily newspaper. Keep Reading