You’ve probably heard, but the people at TechCrunch had a dream squandered. Their project, the CrunchPad was ripped apart and used as confetti two days before it was supposed to launch. Can you imagine? They spent almost a year and a half on this, and had it swept from under their feet.

Hearing this made me stop and think about the emotional process of building a brand new app. Your heart and soul goes into it; you put your time, talent and brainpower into making this thing work. Endless conversations about how to keep it simple, efficient, powerful, and extremely useful get you more excited by the day. Even though you may have developed an app before, you still find yourself learning something new with every turn of the project. Keep Reading