• Use of jargon: Every industry and company has its jargon. Web design is certainly no exception with more acronyms than you can shake a stick at. The problem is that you can never assume your users will know all the acronyms. They maybe new to the sector or use a slightly different variation of your companies terminology. The names of your sections and pages should be free of jargon and where possible, product names that the users will not have previously encountered. Page and section titles should be descriptive of their content in the plainest language possible.
• Long names: Although naming should be descriptive they should also be short. Ideally all menu items should be one or two words long. The idea is that users should be able to quickly scan down the list of pages available and identify the one most likely to have content they need.
• Inconsistent naming: Be careful that the way you refer to pages does not change depending on which section you are in. Every link to a page should be referred to in the same way. Where a page title needs to be longer than the wording used in menu items make sure it mirrors it closely. Inconsistent naming can cause confusion and doubt in users making them unsure if they have previously viewed a particular page.”

Inventor Portrait: Ralph Baer from David Friedman on Vimeo.

“Good content is user-centered…

Publishing content that is self-absorbed in substance or style alienates readers. Most successful organizations have realized this, yet many sites are still built around internal org charts, clogged with mission statements designed for internal use, and beset by jargon and proprietary names for common ideas.

If you’re the only one offering a desirable product or service, you might not see the effects of narcissistic content right away, but someone will eventually come along and eat your lunch by offering the exact same thing in a user-centered way.”

http://www.alistapart.com/articles/a-checklist-for-content-work/

“The percentage of our time we spend on DVD by mail [still Netflix’s biggest revenue source by far] is tiny. We’re entirely focused on streaming.” Most newspaper companies’ organization and usage of staff time is focused on print. That means it is facing today, if not yesterday. Expend as few resources on the current operating model as possible, says Hastings, and run to the future. Put your best minds there — and most of your company. ‘We knew that the DVD business was temporary when we founded the company. That’s why we named it Netflix and not DVD by mail. We wanted to become Netflix.’ Whatever the brand name, aspire to what and who you want to become.”

- Reed Hastings Founder of Netflix

“I’m kind of weird, I love negative feedback. Unsolicited complaint means somebody cared enough to write it down, and then when you fix their pet peeve they transform into a fan. Plus you got to fix a real problem for a real person, which is pretty rewarding.”

http://ignorethecode.net/blog/2010/09/21/chris_clark/ via DF

Notice how content has become the byword for stuff on a website? There’s a simple explanation; it’s the same shit sliced differently.
For years digital media types have been creating new words to resell old ideas to existing clients:”

Moving forward = vague description of actually doing work.
Low hanging fruit = the least amount of work completed for the same money.
Social Media Evangelists = out of work journalists.

So ‘content’ is just expensive copy?

No. Content describes all the elements that make a website worth looking at. It’s design that doesn’t make your eyes bleed, copy that gives direction and usability that’s, well, useable. Content is a word that describes all these elements working together to form a cohesive message. We’ve just started using it more openly because we think you’re ready for it, dear.

Anna Cook – Copy & Content Strategy