An article on Zeldman made us think about Jumpchart in a new way today.

For about a year now we’ve been designing on spec. Jumpchart is the spec work, and you’re the client. We took a giant blind guess that you might use it. It’s tough to work for free. Never knowing if your client will actually ever like, -or pay for your service. What keeps you going is your own drive for completion, and the hope that you just might be right.

In the design business spec work is the devil. We would never even consider it. But it’s exactly what we’ve been doing for almost a year now.