A lot of people in this world think meetings are evil. I tend to be one of those people, actually. But let me clarify- it’s meetings that take 3 hours to accomplish what could have been knocked out in 30 minutes that get under my skin.

I have a deep appreciation for group communication. People working together, touching base frequently, actively collaborating and working toward the best possible result. There’s nothing negative about that.

I just think there are ways to go about it that don’t require half a day’s attention. Frequent e-mails showing progress, phone calls to touch base, and some occasional face time is nice! And I like to think our clients agree. After all, once we’ve determined we’re all on the same page, don’t they want us spending more time working on their project than talking about it?