The race is never over. Your app is never done.

I haven’t been in this business for long, but if there’s one thing I’ve seen proven to be true, it’s that the launch of an app is only step one. Yeah, it’s a big step, and something you should be really proud of, but it only signifies the beginning of a long stretch of finish lines to be crossed.

It’s an endurance race. There are always hurdles to clear, coaches yelling at you to do better, and teammates who are counting on you. Each update or feature addition takes preparation and time; each user comment takes careful consideration.

But every time you cross one of the little finish lines, you remember why you love what you do. That satisfaction is what motivates you to train for the next ribbon you snap. And each time you stretch your arms toward the sky in victory, you’ve made progress toward a better app.