Notice how content has become the byword for stuff on a website? There’s a simple explanation; it’s the same shit sliced differently.
For years digital media types have been creating new words to resell old ideas to existing clients:”

Moving forward = vague description of actually doing work.
Low hanging fruit = the least amount of work completed for the same money.
Social Media Evangelists = out of work journalists.

So ‘content’ is just expensive copy?

No. Content describes all the elements that make a website worth looking at. It’s design that doesn’t make your eyes bleed, copy that gives direction and usability that’s, well, useable. Content is a word that describes all these elements working together to form a cohesive message. We’ve just started using it more openly because we think you’re ready for it, dear.

Anna Cook – Copy & Content Strategy