If you’re anything like us, you’re a small, diverse team. You wear many hats, and your job role is… well, dynamic.

There isn’t an entire group of people devoted to branding your company, as with some larger gigs, so it’s up to each of you to manage your reputation.

Website Magazine recently quipped: “A business and personal reputation is measured by your consumers’ perception of the brand’s products and services.”

Translation: Everything you do affects how your users view you, and your apps.

I think people find comfort in believing in the company behind the products they use. They like knowing there are actual humans in there somewhere. Humanity can be shown through really simple things like:

• Personable, opinionated tweets, not just product/blog article pushes.
• Thoughtful, and relevant e-mails.
• Thank yous! (They go a long way, and should never be underestimated.)
• Transparent, humble, and informative blog articles.

Every time someone new discovers your company, it’s like standing face to face with them for the first time. So you essentially (hopefully!) have tons of first impressions every single day.

Better make each one a good one.