“The iPad does perform tasks — it runs apps and has the calendar, e-mail, Web browsing, office productivity, audio, video and gaming capabilities you would expect of any such device — yet when I eventually got my hands on one, I discovered that one doesn’t relate to it as a “tool”; the experience is closer to one’s relationship with a person or an animal.
I know how weird that sounds. But consider for a moment. We are human beings; our first responses to anything are dominated not by calculations but by feelings.”
