“(The thoughtful use of forms) makes life easier for your regular users as well. It just… if it doesn’t improve life for everyone, it improves life generally for a significant enough portion of your user-base that it’s worth paying attention to, I think.“ - Steve Marshall, Yahoo.com.

I really love forms. Maybe I’m an official nerd now….

In a world where online content needs to be just the right amount, arranged in the perfect order, and visually appealing all at the same time, you can make a form look crisp, clean, functional, simple, and like an obvious call to action. That’s what people really want. A page with a form on it is, many times, the end goal for users. Their destination. A feeling of satisfaction because they know they’re soliciting a response, initiating interaction.

This interview with Steve Marshall goes into a lot more depth about some of the really cool ways we can use forms to our advantage- get creative with them, do some back-end magic. It brings up a lot of interesting points worth checking into… especially if you’re one of those people who takes forms for nothing more than what they are: input fields.