One of the first times it occurred to us to build this new app is when we were discussing the types of information people swap in groups. It might seem strange, but there are actually very few types. Because of this, project management apps on the market today differ more in how they look than how they work.

All of the PM apps try to give some context to bits of information that somehow relate to some relevant category, -usually a project. In most cases, each bit of information is categorized, and located with bits of information similar to it. Like a to-do on a page with a bunch of other to-do’s. But what is a to-do?

That’s maybe the question that started us on the line of thinking we’re currently chasing after. Every bit of information that other PM apps make you hop from page to page to see are identical, except the context.

• A to-do is a bit of text with a toggle for completeness.
• A time entry is a bit of text with a quantity associated.
• A message is just a bit of text.
• A file is a bit of text with a file associated.

The rest is just context, or meta information. We realize that small discovery isn’t really rocket science, but it led us down an interesting path. What if we make the bit of text the focus, and the rest secondary.

While other apps force you to keep switching context by moving from page to page, our app pretty much disposes of context in a physical page concept… In fact, our new app pretty much does away with multiple pages all-together. Chronology is the context, and the rest is just meta info that describes a bit of text and it’s relation to workflow as a whole.

It sounds weird maybe at first. Things that are new always sound a bit weird at first. Despite it sounding weird, we think you’ll get it when you see it. So far, we’ve found that:

• We’re more in touch
• We use less email
• We enter our time more diligently
• We’re not missing waiting on new pages to reload in our old PM app.

We’re really excited to show you all the hard work we’ve been doing. We think you will like it.