What’s the secret to adaption of new software? fun. It’s that simple. Make it easy, and fun to use, and people will eat it up like candy. One un-arguable thing about today’s disparate work groups is that the social aspect of the workplace is diminished. Team building is tough when thousands of miles separate your staff. Many of us turn to dedicated chat applications, or email to remedy the isolation.

In our opinion dedicated chat applications require too much commitment. We have a finite amount of concentration, and those apps are nothing but a distraction. They don’t encourage work, -because it’s impossible to do any work within them…

email is nice since you can answer it at your discretion. The problem is that email is a broken tool. It’s too easy to have too much of too many. It’s a great tool for allowing input from outside sources, but as a group communication tool it’s rubbish.

Our goal with our new app was to make communication convenient, discoverable, and on-demand. We should be able to send simple information simply. It should feel like “sending” not like “stashing.” It should embrace the 5 major types of information that groups exchange. It should empower people to communicate about projects, and life without interrupting work. It should bring groups closer together.