We’re many moons into the Jumpchart development, and somehow things are still not perfect… It’s amazing that the better things get, the higher our standards get for excellence. It’s so tempting to pull a Howard Hughes, and drag it on for years.

The truth is, you might expect us to behave this way if you added up surrounding circumstances. We’ve been working in an environment where we work as hard as we can given the limits of a usually too-tight budget. There is never a chance to really romanticize a project to the level that is gratifying.

So of course, given this opportunity to be our own client, we’re taking the liberty to be picky. To redo. To rethink, To grind things down to the essential.

If you saw the original screen mockups, you might not be able to imagine the path we took to get where we are today.